Britney Now Apart Of Live Nation/maverick Project

[onyx09]

Madonna and U2 manager Guy Oseary has joined forces with eight other music managers for the Maverick project.

Laffitte Management's Ron Laffitte, I Am Other's Caron Veazey, Blueprint Group's Gee Roberson and Cortez Bryant, Reign Deer's Larry Rudolph and Adam Leber, Quest Management's Scott Rodger and Spalding Entertainment's Clarence Spalding will collaborate with Live Nation for the plan, Billboard reports.

 

he goal of Maverick is to leverage the combined power and know-how of the artists, managers and partners to better exploit areas including consumer goods and technology.

"There are still a lot of people who are scared of innovation," said Oseary.

"There's still a group that's so quick to judge anyone trying [new things], and that's one of our handicaps in the music business.

"We could all do so much more if a bunch of us got in a room more often."

The managers' artists have only now been informed of the partnership after the announcement of the project.

http://www.digitalspy.com/music/news/a604308/madonna-and-u2-manager-unveils-live-nation-maverick-project.html#~oSZAnfzBgrwfC8

[Caroline77]

I don't really understand, what is it exactly ? And what will it change for Britney ?

[Alycia]

I don't fully understand what this means, but it sounds like they're trying to approach the music industry in a more innovative way. If that's the case .. I am down for that!   

[rhenna]

[WeKeepOnRockin]

Interesting.........

[onyx09]

I don't really understand, what is it exactly ? And what will it change for Britney ?

from what i understand. all the artists represented by those 8 managers will be cross managed and the artists will cross promote each other when they release new projects.

[PrinceAli89]

That's interesting. It'll be interesting to see how this effects Britney's future album campaigns. Hopefully, it'll be for the better and not for the worse. We'll see I guess. 

[its_brett_bitch]

Kinda just sounds like a "Managers Club" to me.

 

Like every month they all meet up at the clubhouse and say "this is what I'm doing!" "ohhhhhh sweet dude, this is what I'm doing, but I like your idea, what if we combine them??" "fuck ya man, i want in too! can i take this aspect of your idea and apply it to mine?" "ohhhh that's awesome, bro! you're so smart! damn, we're all hella smart, aren't we?"

[Britney M. Carey]

Kinda just sounds like a "Managers Club" to me.

 

Like every month they all meet up at the clubhouse and say "this is what I'm doing!" "ohhhhhh sweet dude, this is what I'm doing, but I like your idea, what if we combine them??" "fuck ya man, i want in too! can i take this aspect of your idea and apply it to mine?" "ohhhh that's awesome, bro! you're so smart! damn, we're all hella smart, aren't we?"

that would be very ironic TBH

[Mr American Dream]

Hopefully this will reflect Britney for the better. I mean, all those managers are awesome and with some brand new fresh ideas it would be good. We will see.

[Mr.Womanizer]

Get Guy Oseary to manage Britney and were golden 

[Pop Empress]

"We could all do so much more if a bunch of us got in a room more often"

OMG I think it means she is going to work with Madonna and U2 in one room, OMG THAT MEANS THEY'RE GOING TO MAKE MUSIC AND WRITE SONGS TOGETHER!

OMG Album 9 is going to be Iconic and totally a number 1 hit! Get ready for those No.1 singles bitches!

[Pop Empress]

from what i understand. all the artists represented by those 8 managers will be cross managed and the artists will cross promote each other when they release new projects.

YAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAS!

Get dat promo Brinnnnnnay!

[JodieeB!tch]

guy needs to manage britney tbh

[Joanhs]

This is not directly affecting Britney. They have just created a network for managers, so they can help each other, inspire eachother, and share stuff.

[Nathan]

from what i understand. all the artists represented by those 8 managers will be cross managed and the artists will cross promote each other when they release new projects.

 

oh great GRL 2.0 and random collabs

[Caroline77]

Ok so i read a few articles on Billboard , and i copy /paste what is imo the most important point of that thing (and a little more detailed and clear than that digitalspy article): 

 

It's a watershed moment for the management community, which has never been about hand-holding and problem-solving. Maverick is convening experts in pop, rock, R&B/hip-hop and country to make an unprecedented bet on the role of live events and technology in music's future. (The managers' clients are just now learning of the new formation.) Leber believes they'll find opportunities "beyond music, such as tech or consumer goods."

 

Artist/brand synergy is what appeals most to Leber about the new consortium. “The time has finally come for artists to band together outside of the creative space and build bigger businesses beyond music with the collective strengths of their audiences,†he says. “There have been a lot of management companies somewhat like this in the past. But the missing puzzle piece was that mindshare between managers who aren’t afraid to share information.â€

 

“We live in a digital age. But I’m somewhat confused as to why digital strategy and the digital business still aren’t at the forefront of the music business. I’m always meeting with established and emerging digital companies to see how these companies can help move product, help get my artists’ message out there and help bring their music to a broader audience in a more compelling way.â€

 

 

 

 

So yeah, from what i understand it won't affect directly Britney's music at all (it's not about music collabs and shits like that). It's just about the industry itself and how it works, they just want to try to revive the industry (to have more sales and more $$$). It's just about advertising, the way to promote, exploit in a different way and things like that. So, considering Britney doesn't want to promote, i wonder if it will change a thing for her, and if it will help her or not.

[Miss Dalloway]

I think it will affect Britney's music, not directly though.We all know she doesn't want to promote her music much, but it just means herself doesn't.If her manager team could find more ways to promote her music,it will be great.Her promoting styles are more like a traditional way, her team should try to exploit more resouces on the internet, put more attention on the digital fields,  it would help a lot imo.