Competition For The Intimate Britney Spears?

[its_brett_bitch]

Heidi Klum is taking over Elle Macpherson's Intimates collection.

 

"Heidi Klum Intimates coming soon! #rankin"

 

http://www.vogue.co.uk/news/2014/10/16/heidi-klum-intimates-elle-macpherson-lingerie-collection-bendon

 

Thoughts?

[Alycia]

Hmmmm ..   .... I don't really feel like it'll be major competition.    

 

That lingerie line that Heidi Klum will be working with is based out of Australia (I looked it up real quick) and Britney's line is predominately in Europe (and online).  That puts them in different markets so less competition in that sense (unless the other line is offered internationally and I'm unaware).

 

It also seems like Heidi Klum is just going to be the new face of that line, whereas Britney is the face AND the brand. I think Britney's fan base is looking to support her lingerie line as much as it can, and I think it'll take off with the general public in time. It's good quality and beautiful so it's going to win women over no matter what as they go shopping in those boutiques in Europe. Hopefully one day, Britney will expand her stores to include boutiques in more countries/continents as well.

 

I've never even heard of the other line .... nor do I know how long it has been around for/how popular it is. I'm not sure if that's a reflection of me (and how I live under a rock) or a reflection of the brand.    

[laracroftonline]

Heidi is getting too skinny!

[MadDennis]

Heidi is getting too skinny!

her legs are flawless though 

[Alycia]

Heidi is getting too skinny!

 

I think Heidi is naturally slender, and she does a lot of yoga/pilates type stuff. I don't think she's "too" skinny or trying to lose weight. Just her body type, and I like to think that all women are beautiful no matter what her body type may be.    

[its_brett_bitch]

Hmmmm ..   .... I don't really feel like it'll be major competition.    

 

That lingerie line that Heidi Klum will be working with is based out of Australia (I looked it up real quick) and Britney's line is predominately in Europe (and online).  That puts them in different markets so less competition in that sense (unless the other line is offered internationally and I'm unaware).

 

It also seems like Heidi Klum is just going to be the new face of that line, whereas Britney is the face AND the brand. I think Britney's fan base is looking to support her lingerie line as much as it can, and I think it'll take off with the general public in time. It's good quality and beautiful so it's going to win women over no matter what as they go shopping in those boutiques in Europe. Hopefully one day, Britney will expand her stores to include boutiques in more countries/continents as well.

 

I've never even heard of the other line .... nor do I know how long it has been around for/how popular it is. I'm not sure if that's a reflection of me (and how I live under a rock) or a reflection of the brand.    

 

The Elle Macpherson Intimates line started in 1990, is available internationally, and is the best-selling lingerie line in the UK and Australia.

 

Macpherson is severing ties with Bendon, who manufactured the line, and partnering with a new company.

 

Heidi Klum is taking over as Creative Director of Macpherson's Bendon line and rebranding it as Heidi Klum Intimates. So, Heidi isn't just going to be the "face," she has creative control too, just like Brit.

 

Heidi is also going to release beauty products and... a MEN'S UNDERWEAR LINE. (Take notes, Britney.)