Joseph Khan Shared The Original Perfume Concept.

[AudioBritneyBeats]

"The video's actually done in two parts," Kahn tells us. "The first part was she meets this guy, and it's random, she's beautiful, they fall in love. In my head I wanted to embrace all the shit people used to complain about her, like her being white trash and walking around with bare feet, and I wanted to use all that iconography and say 'now here's the super fucking 'Perfume' commercial of it.' I put her in jeans, I didn't have her in her big chunky boots, dressed her down and made it look like an anti-Britney. The first part of the video is that, but then you find out she's killing people and she's an assassin and halfway through the video, you find out the guy she's having this relationship with... she has to kill him."

"It's like 'La Femme Nikita,' and then I actually break the song, and there's a moment in the middle where she's about to kill him, and she doesn't," he continues. "Here's where it gets a little weird... it turns into a metaphor. Suddenly you see another girl come into the picture, and that girl takes her place. Britney the character doesn't kill him, and the second half of the video is her waiting in a motel room. Then, we actually see the two characters that she didn't kill go on and get married and have a life. Meanwhile, the people that hired her basically come in and beat the shit out of her, and we see her suffering as these other people thrive. She gave that gift to him. In my head, it was a metaphor for how... in certain types of relationships you may love someone so much and they will never know that gift that you gave them. It's that type of love. To me it's almost like how I view the idealistic version of what women do. Women, if they're great mothers, they give so much to their kids, give so much to their partners, and they feel so much pain - this beautiful pain that I think traditionally is a female thing, and I wanted to express it as a metaphor."

 

Sadly, the source is Breatheheavy. Jordan did an interview with him.

[Ari]

Sharing us the director's cut video would be nice... 

 

It's an okay concept I guess... sadly we won't get to see it, to fully appreciate it. 

[PsychoMonkey]

[BlackoutEgo]

Britney got her ass kicked ?? Omg I would of cried on that part . The concept is so sad but entertaining .. Its giving me "Criminal 2.0" tease

I dont get why the fuck they didn't do it ! In the criminal video that guy grabbed and slapped Britney then Jason fucked him up & then Britney kicked him in his nuts .. And then they robbed a womans car and robbed a store at gun point . So if they can do all that for Criminal wth stopped them from doing it w/ perfume

Ugh Britney is so complicated at times

[btmyhbrit99]

The concept is ok. I get the feeling they backed out of the concept last minute because her or her team didn't feel comfortable with her being shown killing people and getting beat up. It sounds cool at first and I'm sure he shot it well and she was game on the set and in the moment but then maybe they thought about it afterwards and said no that's ok, it's a little off brand for her and such so let's nix it. If that's the reasoning I get it.

My main problem is that Khan got so petty about it after it changed. I know it must suck to see your concept get chopped up but the right thing for him to do would have been to not agree to have any of the video be released in the first place if it truly meant that much, just kill it and start over again or let some other director take it or have her team figure out what to do. Instead he bitched about it, sorta made fun of her over it and then got a lot fans upset at either him, her or her team. And for what? To just go ahead tell the concept of the video at a later date? It's not even that original and it doesn't match the song at all, not in vibe anyway. This concept would have worked better with "Criminal", it would have been a not so literal interpretation of that song.

[PopMusicJunkie]

Interesting concept but sounds like a potential hot mess rife with controversy.  Hopefully it leaks one day tho.  

[AudioBritneyBeats]

Honestly, this video would have made Perfume a hit, would have made Britney Jean sell more, and would have given us more singles tho

[3isacharm]

less talking, more showing Joseph

[HybridFan3]

I feel like the video will leak soon if the concept is already being revealed at this time. Some people clearly have that director's cut since those video screenshots leaked a few months ago. (According to this interview and the video concept really, those director's cut screenshots are real).

Hope we get to see the original video of Perfume.

[JoshLee]

less talking, more showing Joseph

[MIKE]

I'd rather him say nothing if we aren't going to see it. I preferred imaging her as some crazed obsessed ex lover. This version is just too hard to picture going with the song. T4p though. I don't ever go on that site anymore.

[PsychoMonkey]

less talking, more showing Joseph

[toxicxxkat]

I'm so upset about this because Perfume was a single with a lot of potential and the video didn't do anything for it. With a video like this it would have stirred some controversy and made it a hit. Sigh.

[Ally_cat]

I would love this concept... But I don't understand why joseph Kahn would exclusively share this with Jordan...

That's right, he wouldn't

[VKTR]

I don't really see this concept for this song. I mean as a plot is ok but I can't relate it to the song. I know song don't have to fit with the video but perfume is such a literal song that I don't see a video speaking about anything different from a guy cheating on britney.

[tarotx]

I get thinking out of the box but I think Joseph Khan was too in his box with this concept. His other Britney videos do fit together. Perfume is a song about Britney sensing/fearing her boyfriend is cheating and all the thoughts from is she worrying her relationship away or is he really cheating? The thoughts in our heads can drag us down.

 

The perfume video we have goes with the song. I know people think it's boring but it's not really-just simple. Too simple for a second single after a first single that under performed. It's still beautifully shot and connects with the song.

 

Joseph Khan's concept doesn't seem like it would do much for the song's success. Having Britney hold a gun didn't help Criminal. Having her beat up by a couple of guys might have had some press but I think at most would have got the fans excited. Though I do think the fans were upset with the change in Britney's lips so maybe it wouldn't even have got the fans happy. They would have still thought the video too quiet compared to Joseph Khan's other Britney videos. Joseph Khan should have been reserved for a different song. Imo.

[Caroline77]

I'm glad they didn't release it. It's too confusing, like too much going on for only 3minutes , but more important it has nothing to do with the song and i always thought it was stupid if there's a story in a MV but doesn't relate to the song.

[Dragneel]

Good job Britney and/or Britney's team!

They threw away a totally original and controversial concept and instead they released Britney's most boring music video EVER which not even fans care to watch!!

BRAVO!!! 

[Britnoy]

Did Taylor's new minion say anything on his twitter/fb??
Because I don't believe any shit coming from Traitordan, tbh...

[Veronica the witch]

it sounds like it could have been an 8 minutes music video, and the concept sounds good, we need a video that shows Britney in a different way, in toxic she look badass, she looked funny and cute in PG but we need something completely different 

 

 

 

i want to see assesiney 

 

 

 

 

 

 

 

[Jack Spears]

less talking, more showing Joseph

[Jack Spears]

it sounds like it could have been an 8 minutes music video, and the concept sounds good, we need a video that shows Britney in a different way, in toxic she look badass, she looked funny and cute in PG but we need something completely different 

 

 

 

i want to see assesiney 

 

 

 

 

 

 

 

 

Yea it's a real shame they didn't use it. I guess Team Britney didn't want controversy over it, or maybe Britney didn't? To be honest Britney Jean was the album for Vegas to just use new songs for Vegas so it felt fresh for Britney and fans, it was a totally rushed album which ironically had hardly any meaning to it to be honest... It was just a bunch of generic ass, over-tuned beats/voices I hope album 9 will be better... I pray she's been taking her take tbh 

[gimmework]

Would have slayed so hard!!!   

[AudioBritneyBeats]

I would love this concept... But I don't understand why joseph Kahn would exclusively share this with Jordan...

That's right, he wouldn't

Except he did. He retweeted out Jordan's link to the interview & everything. Sit the fuck down hunny.

[AudioBritneyBeats]

Did Taylor's new minion say anything on his twitter/fb??

Because I don't believe any shit coming from Traitordan, tbh...

He retweeted the Jordan's tweet to the interview, but it seems it's sense been unretweeted.