The only theory I have for this the album release date is...

[HeadstrongWolf]

Surprise release

 

Just like Make Me

 

No warning, except for maybe like, 4 hours from some random person on Twitter, with rumors  flying around maybe 6 hours before that

 

 

 

Watch.

 

 

 

 

 

And then she'll add dlmbtltk to the show   

[PsychoMonkey]

The barmy are bloodhounds sis, we'll probably leak the album before homegirl even names it

[AudioBritneyBeats]

2 hours ago, PsychoMonkey said:

The barmy are bloodhounds sis, we'll probably leak the album before homegirl even names it

If we had that amount of power as a fanbase still - we'd have the Make Me music video by now. 

[I_need_me]

Maybe they haven't set a specific date yet and that's why she said that she doesn't know when it'll come out, but you know, you can never trust what Britney says on interviews, remember how the album has been "coming soon" since February  

[Caroline77]

Why would she say it weeks before it would be out tho. It will most likely come around the iHeart Festival performance imo. She usually (since Circus at least) performs/promote the most when the album comes out.