If that's the case you could've simply referred to it as either community or better said the pillars of community - fans. Negativity is everywhere, it's on your twitter feed, in the YouTube comment section, Facebook comment section and on the forums. The moment it gets insulting too the problematic ones will be expunged immediately which happened a few times already last month. Some people are pessimistic like that, some of them are enjoying dramatic atmosphere and some of them just pretend to be positive and all sweet when in fact they are not.
You see, the presence of such people on the Internet used to bother me until a couple of years ago when I just stopped caring and realized I could say whatever and whenever I wanted. Why? Because I chose to stay true to myself and get the right balance between what I think and what I type on the Internet. I don't need anyone to tell me that I'm resolute. I already know that so I have no regrets if someone misunderstands me or tries to provoke me or something. It just shows who and what they are. It's good to be familiar with your surroundings and aware of those who can't get themselves together because you can filter the content you see, thus avoiding what irritates you.
This is not just theoretical, it's practical too. Did you see that little circled "x" button below members' profile pictures? 2 clicks and you'll never see their posts again. Forget about their existence. They can rub their eyes with despair, put it in their salads and what not. Luckily for you - I'm pretty sure you'll find it handy. I wish I could do the same but fudge, I'm the one who does the supervision. I implore you to accept my advice and do what I suggested - it will make a huge difference.